Polaroid Sunglasses: The Original Polarized Since 1937

Pioneers Of Polarized Sunglasses

The original Lens Man Peter Koh was the first to introduce polarized lenses to Singapore in the early 1980s and today, we showcase the latest Polaroid Sunglasses - the inventor of these anti-glare, true color clarity sun lenses.

Designed in Italy and CE-certified, Polaroid's the best in class and best value for great-looking vivid styles paired with the best vision protection on earth. For kids to adults, there’s a sunnie for every lifestyle need and fashion fun, from classic to trendiest, with specialty shades for sports, water sports and wear-overs.

Polaroid Sunglasses feature high quality hypoallergenic plastic and metals for strong durability and lightweight comfort. Non-slip temples and integrated nosepads ensure comfy fitting. The Kids collection is the perfect playmate with rubber inserts for safer wear, and bright cheery colors. Check out the special Floating active styles that’ll keep your Polaroids from getting lost in the sea!

Most of our frames can be customized with prescription ultra-polarized lenses, starting at $298 for single vision lenses and $448 for progressives.

Check out our entire collection here — more styles added always!

We Love Roav, The World's Thinnest Sunglasses

It’s like your sunglasses went on a diet, but are mightier than ever in blocking sun glare, UV protection, and durability! Direct from Los Angeles - the city where shades are the most important fashion statement - Roav was designed to be better than bulky and breakable frames. This isn’t conventional eyewear that’s cheaply constructed and all fashion, no function.

Roav is designed in the spirit of adventure with an all-stainless steel body and patented micro hinges press-formed into the frame with fewer parts to break, unlike traditional eyewear with riveted or soldered hinges. Ultra-thin and laser cut, each Roav weighs less than 20 grams, so you’ll no longer experience sore noses and constant slippage. (You’ll barely know they’re there, but all the heads you turn will!) Roav folds up to a quarter of its size to fit into the skinniest jeans and smallest purses, so you can easily stow them using our super safe casing. No more losing your favorite sunnies.

Your Roavs could be the smallest item in your pocket!

And what’s a great sunglass without the best lenses? Every Roav is fitted with polarized and full UV-protected lenses for the ultimate in vision comfort.

Here’s a selection of our current collection:

Balto (top: black/G-15 lenses; bottom: black/grapefruit lenses): Inspired by the 1960s counter-culture, timeless and round as inspired by Jimi Hendrix.

Lennox (black/G-15 lenses): The modernized Wayfarer in metallic form, innovated with Roav’s unique laser cut detail.

Jett (top: black/navy lenses; bottom: black/sky lenses): A contemporary take on the iconic Clubmaster.

Zuma (black/moonrise lenses): Over-sized cat-eye with modern cuts and an almost rimless bottom.

Freddy (top: black/sunrise lenses; bottom: black/moonrise lenses): A rounded and playful rendition of the Wayfarer.

Maverick (black/G-15 lenses): An ultra-sporty shape defined by an angled base that creates a sense of motion.

Echo (black/G-15 lenses)

School's Out! Play, But Beware Of UV Rays

It's one of your kids' most favourite times of the year - school holidays! That means more outdoor activities and maybe even a holiday, and while the extended time away from books and homework is a great respite for their vision, it's important to make sure that their precious eyes are well taken care of when exposed to dangerous UV rays prevalent in the atmosphere.

View fullsize

Courtesy of the American Optometric Association - thanks for the cool and very useful infographic!

UV rays are harmful components of sunlight - just as they can cause skin cancer, they also damage the retina, cornea and other parts of the eyes. Over time, this can lead to cataracts or macular degeneration, an irreversible ailment that leads to eventual blindness. New research has shown that the lenses of children's eyes allow as much as 70% more UV rays to enter as compared to an adult, which makes it even more necessary to ensure they have the proper protection.

Our optometrists share tips on how to take better care of your kids' eyes while they're having fun in the sun (adults should take note of these tips and use them, too!).

Allain: "The easiest way is to wear proper sunglasses with 100% UV protection - caps and umbrellas will help, but sunglasses are still the most effective way to keep harmful rays out of your kids' eyes." Just because it's a cloudy day doesn't mean UV rays aren't present.

View fullsize

Kids love our Smarty sunglasses, which come in fun colours, look cool and are comfortable and lightweight. Parents will appreciate the polarised lenses, which provide the best and most complete UV protection for their children's eyes, plus helps cut out glare from the piercing sun.

Shawn: "Go outdoors as research shows that natural light can reduce the progression of myopia (shortsightedness). If your kids wear glasses, consider getting them Transitions lenses which will automatically darken according to the intensity of UV rays in the atmosphere."

Shahirah: "If your child is into sports, get him or her to wear protective goggles to prevent any risk of eye injury. Goggles are also recommended for the pool to prevent chlorine from stinging the eyes, and polarised lenses will cut out significant glare. Also, make sure they avoid touching the eyes after getting their hands dirty while playing with sand or in a field, for example, which can cause infections. Help them make it a habit to wash their hands with soap before touching their eyes, which can be very sensitive."

Hui Qi: "Being outdoors more often playing and perspiring can fog up and smudge lenses and get glasses dirty easily. Remind your kids to wash their spectacles with soap and water every night and wipe it clean with a lens cloth to better maintain them and ensure clear vision when wearing them."

Farah: "For the occasions that your children will spend time indoors reading, watching TV or playing computer games, help them remember to take vision breaks in between to relax the eye from strain."

Hope everyone enjoys the rest of their school holidays, and if new glasses are needed, our in-house Moonlight frames are a great affordable option for school kids, who will appreciate how lightweight and flexible they are! They're 30% off during the Great Singapore Sale, with an additional $50 off lenses.