With Silhouette Eyewear, You'll See The Lite!

For 51 years, Austrian eyewear designers and makers Silhouette have revolutionised the industry with innovative materials, latest technologies and compelling styles, gracing the faces of Tom Cruise, Cate Blanchett, Patrick Dempsey in Grey's Anatomy, the Vienna Philharmonic Orchestra, Queen Elizabeth II and even Barbie, the doll.

Pioneering metallic eyewear with coloured rims in the 1970s, Silhouette frames remain one of the lightest in the universe, constructed with special titaniums and plastics and without the usual cumbersome details of screws and hinges.

As founders Arnold and Aneeliese Schmied have always said - Silhouette remains a privately held family business to this day: "We wanted to make eyewear more than just a visual aid. Our goal was to make it an accessory for seeing better and looking better."

School's Out! Play, But Beware Of UV Rays

It's one of your kids' most favourite times of the year - school holidays! That means more outdoor activities and maybe even a holiday, and while the extended time away from books and homework is a great respite for their vision, it's important to make sure that their precious eyes are well taken care of when exposed to dangerous UV rays prevalent in the atmosphere.

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Courtesy of the American Optometric Association - thanks for the cool and very useful infographic!

UV rays are harmful components of sunlight - just as they can cause skin cancer, they also damage the retina, cornea and other parts of the eyes. Over time, this can lead to cataracts or macular degeneration, an irreversible ailment that leads to eventual blindness. New research has shown that the lenses of children's eyes allow as much as 70% more UV rays to enter as compared to an adult, which makes it even more necessary to ensure they have the proper protection.

Our optometrists share tips on how to take better care of your kids' eyes while they're having fun in the sun (adults should take note of these tips and use them, too!).

Allain: "The easiest way is to wear proper sunglasses with 100% UV protection - caps and umbrellas will help, but sunglasses are still the most effective way to keep harmful rays out of your kids' eyes." Just because it's a cloudy day doesn't mean UV rays aren't present.

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Kids love our Smarty sunglasses, which come in fun colours, look cool and are comfortable and lightweight. Parents will appreciate the polarised lenses, which provide the best and most complete UV protection for their children's eyes, plus helps cut out glare from the piercing sun.

Shawn: "Go outdoors as research shows that natural light can reduce the progression of myopia (shortsightedness). If your kids wear glasses, consider getting them Transitions lenses which will automatically darken according to the intensity of UV rays in the atmosphere."

Shahirah: "If your child is into sports, get him or her to wear protective goggles to prevent any risk of eye injury. Goggles are also recommended for the pool to prevent chlorine from stinging the eyes, and polarised lenses will cut out significant glare. Also, make sure they avoid touching the eyes after getting their hands dirty while playing with sand or in a field, for example, which can cause infections. Help them make it a habit to wash their hands with soap before touching their eyes, which can be very sensitive."

Hui Qi: "Being outdoors more often playing and perspiring can fog up and smudge lenses and get glasses dirty easily. Remind your kids to wash their spectacles with soap and water every night and wipe it clean with a lens cloth to better maintain them and ensure clear vision when wearing them."

Farah: "For the occasions that your children will spend time indoors reading, watching TV or playing computer games, help them remember to take vision breaks in between to relax the eye from strain."

Hope everyone enjoys the rest of their school holidays, and if new glasses are needed, our in-house Moonlight frames are a great affordable option for school kids, who will appreciate how lightweight and flexible they are! They're 30% off during the Great Singapore Sale, with an additional $50 off lenses.